PressPlay is built around a multi-tenant organization structure that allows teams to collaborate effectively while maintaining clear boundaries between different clients, business units, or projects. Understanding how organizations work is fundamental to getting the most out of the platform.
An organization in PressPlay represents a distinct entity that manages its own publishers, apps, experiments, and team members. Think of it as a workspace or tenant that contains all the resources and data related to a specific business context.
Each organization has its own:
Team members with specific roles and permissions
Publisher connections to Google Play Console accounts
App portfolios including all connected apps and their configurations
Experiments and assets created within the organization
Settings and preferences that apply across the organization
PressPlay's multi-tenant design provides several important advantages:
Each organization's data is completely isolated from other organizations. This ensures that sensitive information like experiment results, competitor analysis, and app performance metrics remain private and secure. Team members can only access data from organizations they belong to.
Organizations allow you to structure your teams in the way that makes most sense for your business. You might create separate organizations for:
Different clients if you're an agency managing multiple app publishers
Business units within a larger company that need independent management
Regional teams that operate autonomously in different markets
Development stages such as separate organizations for testing and production
As your team grows, the organization structure scales with you. Add new team members easily, assign appropriate roles, and ensure everyone has access to exactly what they need without overwhelming them with irrelevant data from other projects.
Organizations can be in one of two states:
Active organizations are fully operational and allow all normal activities including creating experiments, generating assets, and accessing reports. Team members can log in and work with all resources within an active organization.
Organizations can be temporarily deactivated if needed. When deactivated:
Team members cannot access the organization's resources
No new experiments or assets can be created
Existing experiments continue to run but cannot be modified
Data is preserved and can be accessed again when reactivated
Deactivation is useful for temporarily pausing work on a project, managing seasonal clients, or preparing for organizational changes. Only administrators can activate or deactivate organizations.
When you log into PressPlay, you'll see all organizations you're a member of. The interface allows you to:
Switch between organizations using the organization selector
View organization details including name, status, and team size
Access organization settings if you have appropriate permissions
Your current organization context determines what data and resources you can access. Make sure you're in the correct organization before starting work to ensure you're managing the right apps and experiments.
Users with administrator privileges have additional capabilities for managing organizations:
Administrators can create new organizations to support growing teams or new projects. When creating an organization, you'll define:
Organization name and identifier
Initial team members and their roles
Basic configuration settings
Organization-level settings control defaults and behaviors that apply across all publishers and apps within the organization. This includes:
Experiment configuration defaults
Notification preferences
Integration settings (Slack, etc.)
Access controls and security policies
System administrators can view all organizations across the entire PressPlay platform. This global view helps with platform management, troubleshooting, and understanding overall usage patterns.
Understanding the typical lifecycle of an organization helps you plan effectively:
Creation: Administrator creates the organization and adds initial team members
Setup: Team connects publishers and apps, configures settings
Active use: Team creates experiments, generates assets, analyzes results
Growth: Add team members, connect more apps, expand capabilities
Maintenance: Regular updates to team membership, settings adjustments
Deactivation (if needed): Temporary pause or project completion
Follow these guidelines to make the most of PressPlay's organization structure:
Before creating organizations, think carefully about how to divide your work. Consider factors like data access requirements, team autonomy, billing needs, and reporting hierarchies. A well-planned structure prevents confusion and restructuring later.
Choose clear, descriptive names for organizations that make it obvious what they contain. Include client names, project codes, or business unit identifiers to prevent confusion when team members belong to multiple organizations.
Maintain clear documentation about what each organization is for, who should have access, and what apps and publishers it manages. This is especially important for agencies managing multiple clients or large companies with complex structures.
Periodically review who has access to each organization and ensure permissions are still appropriate. Remove team members who no longer need access and update roles as responsibilities change.
When managing multiple organizations, establish consistent practices for naming conventions, experiment methodologies, and reporting structures. This makes it easier to move between organizations and share learnings across teams.
When you join an organization for the first time:
Familiarize yourself with the structure: Explore what publishers and apps are connected
Understand your role: Know what permissions you have and what actions you can perform
Review existing experiments: See what tests are currently running or completed
Check notification settings: Ensure you'll receive relevant updates
Connect with team members: Know who to contact for questions or collaboration
Your organization is the foundation for all your work in PressPlay. By understanding how organizations work and following best practices, you'll set yourself up for efficient, effective app store optimization across your entire portfolio.
