PressPlay's Slack integration brings your app store experimentation workflow directly into your team's communication hub. By connecting Slack to PressPlay, your team receives real-time notifications about experiment status changes, performance milestones, and critical events—ensuring everyone stays informed without constantly checking the dashboard.
Integrating PressPlay with Slack provides several key benefits:
Real-Time Awareness - Get instant alerts when experiments start, complete, or require attention
Team Alignment - Keep product, marketing, and analytics teams synchronized on testing progress
Reduced Context Switching - Stay updated without leaving your communication tool
Quick Decision Making - Receive performance updates and act on winning experiments faster
Historical Record - Maintain a searchable timeline of experiment activities in Slack
Customizable Alerts - Choose which events trigger notifications and which channels receive them
PressPlay can send various types of notifications to keep your team informed:
Experiment Started - When a new experiment goes live in Google Play Console
Experiment Completed - When an experiment finishes its scheduled duration
Experiment Approved - When a team member approves an experiment from review queue
Experiment Rejected - When an experiment is rejected during review
Assets Generated - When AI creates new assets ready for review
Statistical Significance Reached - When experiment results become statistically significant
Winning Variant Identified - When a clear winner emerges with high confidence
Performance Threshold Met - When conversion uplift exceeds your target (e.g., +10%)
Underperforming Variant - When a variant performs significantly worse than baseline
Publisher Sync Completed - When synchronization with Google Play Console finishes
Sync Errors - When connection or synchronization issues occur
App Status Changes - When app connection status changes (connected, disconnected, error)
Priority Conflicts - When experiment scheduling conflicts arise
In PressPlay, navigate to your app's Settings page
Find the Slack Integration section
Click Connect Slack App
You'll be redirected to Slack's authorization page
Select the workspace you want to connect
Review the permissions PressPlay requests (see Permissions section below)
Click Allow to authorize the connection
You'll be redirected back to PressPlay with confirmation
After connecting your workspace, choose which Slack channel receives notifications:
PressPlay will display a list of available channels in your workspace
Select the channel where you want notifications posted (e.g., #app-experiments, #product-updates)
Save your selection
Best Practice: Create a dedicated channel for PressPlay notifications rather than using general channels. This makes it easier to track experiment history and reduces noise in high-traffic channels.
Customize which events trigger notifications:
In the Slack Integration settings, review available notification types
Enable or disable specific notification categories
Set performance thresholds for milestone alerts (e.g., notify when uplift > 10%)
Choose notification frequency (real-time, daily digest, or custom)
Save your preferences
PressPlay requests these permissions from your Slack workspace:
channels:read - View list of public channels to select notification destination
chat:write - Post messages to your selected channel
incoming-webhook - Send notifications via webhook (primary method)
PressPlay does not request permissions to read messages, access private channels, or interact with direct messages. The integration is send-only for notifications.
PressPlay sends rich, formatted notifications that include:
🚀 Experiment Started
App: YourApp Name
Type: Icon (IC)
Locale: en-US
Priority: 1
Duration: 14 days
Hypothesis: Bold colors increase conversion
View Experiment →
📈 Statistical Significance Reached
App: YourApp Name
Experiment: Icon Test #42
Variant: Red Icon
Uplift: +12.5%
Confidence: 95%
Installs Impact: +450 installs/day projected
View Results →
⚠️ Sync Error
App: YourApp Name
Issue: Authentication failed
Action Required: Verify Google Play Console credentials
Resolve Issue →
All notifications include clickable links that take you directly to the relevant page in PressPlay.
If you manage multiple apps in PressPlay, you can configure Slack notifications per app:
App-Specific Channels - Send different apps' notifications to different channels
Unified Channel - Consolidate all notifications into one channel (includes app name in each message)
Mixed Approach - Important apps get dedicated channels, others share a general channel
Team Channels - Route notifications to team-specific channels based on app ownership
Dedicated Channels - Create #app-experiments or similar for PressPlay notifications
Clear Naming - Use descriptive channel names like #app-pressplay-alerts
Channel Description - Document what notifications appear in the channel topic
Pin Important Messages - Pin key experiment results or guidelines
Emoji Reactions - Use reactions to acknowledge notifications (👀 for seen, ✅ for actioned)
Thread Discussions - Discuss experiment results in threads to keep channel organized
@mentions - Tag relevant team members in threads when decisions are needed
Channel Members - Add all stakeholders (product, marketing, analytics, engineering)
Start Minimal - Enable fewer notification types initially, add more as needed
Reduce Noise - Disable low-value notifications that your team ignores
Performance Focus - Prioritize milestone notifications over status updates
Digest Option - Consider daily summaries instead of real-time for high-volume apps
Problem: You're not receiving notifications in Slack
Solutions:
Verify the Slack app is connected in PressPlay app settings
Check that notifications are enabled for your desired event types
Ensure the selected channel still exists and PressPlay has access
Confirm you're a member of the channel where notifications are sent
Check Slack notification settings aren't muting the channel
Try disconnecting and reconnecting the Slack integration
Problem: Expected channels don't appear in PressPlay's channel list
Solutions:
Verify channels are public (PressPlay cannot access private channels by default)
Ensure you have permission to post in the channel
Try inviting the PressPlay bot to the channel manually: @PressPlay
Refresh the connection by disconnecting and reconnecting Slack
Problem: "Authentication failed" or "Not authorized" errors
Solutions:
Verify you have admin permissions in your Slack workspace
Check if your workspace has restrictions on app installations
Contact your Slack workspace admin to approve the PressPlay app
Try the authorization flow in an incognito browser window
If your organization uses multiple Slack workspaces:
Connect each app to its relevant workspace separately
Configure notifications independently for each workspace
Use consistent channel naming across workspaces for easier management
Combine PressPlay notifications with Slack workflows:
Create workflow automations triggered by PressPlay messages
Set up custom emoji reactions to trigger actions
Build approval workflows for experiment deployment
Integrate with project management tools via Slack workflows
For enterprise PressPlay customers:
Slack Enterprise Grid - Support for multi-workspace organizations
Custom Notification Rules - Advanced filtering and routing logic
Role-Based Notifications - Different notification sets for different team roles
Escalation Workflows - Automatic escalation for critical issues
If you need to disconnect or change your Slack integration:
Go to app Settings in PressPlay
Find the Slack Integration section
Click Disconnect Slack App
Confirm disconnection
Optionally, revoke PressPlay's access in Slack workspace settings
Disconnecting stops all notifications immediately. Your experiment data remains unchanged.
PressPlay's Slack integration is designed with privacy in mind:
Send-Only - PressPlay only sends messages, never reads channel content
No Personal Data - Notifications contain only experiment and app data, no user information
Secure Webhooks - Communications use encrypted HTTPS webhooks
Minimal Permissions - Requests only necessary permissions for posting messages
No Data Storage - Slack messages are not stored separately by PressPlay
If you need assistance with Slack notifications:
In-App Help - Use the help widget for immediate support
Settings Check - Review all notification settings in app configuration
Slack Status - Check Slack's status page for service issues
PressPlay Support - Contact support with your organization and app details
Slack notifications transform PressPlay from a dashboard you need to check into a proactive assistant that keeps your team informed. By bringing experiment updates directly into your team's communication flow, you reduce friction, accelerate decision-making, and ensure critical opportunities don't go unnoticed. Whether you're celebrating a winning experiment or addressing a sync issue, Slack integration ensures your team stays connected to your app store optimization efforts in real-time.