Publishing Overview is PressPlay's central command center for monitoring and managing experiments across your entire app portfolio. Whether you manage one app or dozens, Publishing Overview provides a unified view of all active tests, pending deployments, and publishing status—ensuring you maintain complete visibility and control over your optimization program at scale.
The Publishing Overview dashboard surfaces critical information immediately:
Active Experiments - Total number of live tests across all apps and platforms
Pending Deployments - Experiments ready for publishing or awaiting approval
Recent Deployments - Recently published experiments and their initial performance
Publishing Queue - Upcoming automated deployments scheduled for execution
Capacity Utilization - How many of your available Custom Store Listings are currently testing
For organizations with multiple apps, the dashboard provides aggregated and app-specific views:
Portfolio Overview - Aggregate metrics across all apps
App-Specific Filtering - Focus on individual apps or app groups
Platform Comparison - iOS vs. Android experiment activity
Cross-App Patterns - Identify successful strategies working across multiple apps
Publishing Overview displays experiments in their current lifecycle stage:
In Review - AI-generated experiments awaiting team approval
Awaiting Assignment - Approved experiments not yet assigned to Custom Store Listings
Assigned - Experiments assigned to CSLs but not yet live
Running - Active experiments currently collecting data
Complete - Pending Review - Experiments with significant results awaiting manual review
Complete - Pending Deployment - Winning experiments ready for publishing
Deployed - Experiments whose winning variations are now live in production
Archived - Completed experiments moved to historical records
Visual indicators help you quickly assess experiment health:
Green - Experiment running smoothly, on track
Yellow - Attention needed (low traffic, approaching capacity limits, etc.)
Red - Issues requiring immediate action (data collection stopped, CSL conflict, etc.)
Blue - Positive development (significant results detected, winner identified)
The deployment queue shows all experiments ready for publishing:
Manual Deployments - Winning experiments awaiting manual publishing action
Scheduled Auto-Deployments - Automated deployments with scheduled execution times
Pending Approval - Auto-deployments in optional review period
Deployment Priority - Sort by impact, confidence, or business priority
Manage multiple deployments efficiently:
Batch Publishing - Deploy multiple winning experiments simultaneously
Deployment Scheduling - Schedule deployments for optimal timing
Priority Sorting - Organize deployment queue by impact or urgency
Bulk Approval - Approve multiple auto-deployments at once
Track all publishing activity:
Deployment Timeline - Chronological view of all deployments
Performance Tracking - Monitor deployed content's impact on live metrics
Rollback History - Record of any reverted deployments
Audit Log - Complete record of who deployed what and when
Understand how efficiently you're using your testing capacity:
CSL Capacity - Total available Custom Store Listings per app
Active Tests - CSLs currently running experiments
Available Capacity - Unused CSLs ready for new experiments
Reserved CSLs - CSLs held for specific purposes (seasonal campaigns, etc.)
Capacity Forecast - Projected capacity needs based on experiment pipeline
Monitor how user traffic is distributed across experiments:
Total Traffic - Overall impressions across all experiments
Per-Experiment Traffic - Traffic volume for each individual test
Traffic Distribution - How impressions split across CSLs
Low-Traffic Alerts - Experiments not receiving sufficient traffic
Track optimization program performance at the portfolio level:
Total Experiments Run - Cumulative experiments across all apps
Win Rate - Percentage of experiments producing significant improvements
Average Improvement - Mean lift from winning experiments
Cumulative Impact - Aggregate business impact of all deployed winners
Testing Velocity - Experiments launched per week/month
Compare optimization success across your app portfolio:
Per-App Win Rates - Which apps see highest experiment success
Category Performance - Compare performance by app category
Platform Comparison - iOS vs. Android optimization results
Market Performance - Optimization success by geographic region
Set up alerts for events that matter to your team:
Experiment Completion - Notify when tests reach significance
Winner Detected - Alert when experiment identifies clear winner
Deployment Success - Confirm successful publishing
Issues Detected - Alert on experiment problems or errors
Capacity Warnings - Notify when approaching CSL limits
Receive alerts through your preferred channels:
Email - Detailed email notifications with experiment summaries
Slack - Real-time updates in Slack channels
In-App - Notifications within PressPlay interface
Webhooks - Custom integrations with other tools
Access pre-built reports for common analysis needs:
Weekly Summary - Overview of week's experiment activity
Monthly Performance - Comprehensive monthly optimization report
Quarterly Business Review - Strategic summary for stakeholders
App Comparison - Side-by-side performance across apps
Build custom reports tailored to your needs:
Date Range Selection - Analyze any time period
Metric Customization - Choose which KPIs to include
Filtering Options - Focus on specific apps, platforms, or locales
Export Capabilities - Export data to CSV, PDF, or PowerPoint
Customize Publishing Overview for different roles:
Executive View - High-level metrics and business impact
Marketing View - Experiment details and creative performance
Analyst View - Detailed statistical data and methodology
Developer View - Technical implementation and integration status
Facilitate team communication within Publishing Overview:
Experiment Comments - Discuss specific tests
Deployment Notes - Document reasons for publishing decisions
Status Updates - Share context on experiment progress
@Mentions - Tag team members for input or action
Publishing Overview connects to your version control systems:
Asset Versioning - Track all creative iterations
Deployment History - Link deployments to asset versions
Rollback Capability - Revert to previous versions when needed
Connect publishing workflow to your continuous integration and delivery pipeline:
Automated Triggers - Initiate deployments from CI/CD workflows
Status Webhooks - Receive publishing status in your CI/CD dashboard
Environment Management - Coordinate store listing updates with app releases
Make Publishing Overview part of your daily routine. Quick daily checks ensure you catch issues early, approve pending deployments promptly, and maintain awareness of optimization program status.
Conduct deeper weekly reviews using Publishing Overview's reporting features. Analyze which experiments completed, assess win rates, and plan next week's experiment assignments.
Set up alerts that drive action rather than noise. Alert thresholds should reflect your team's capacity to respond and the importance of different events to your business.
Tailor Publishing Overview views for different stakeholders. Executives need high-level business impact, while analysts need detailed methodology—customize displays accordingly.
Use comments and notes to document why you deployed certain experiments, paused others, or made specific configuration changes. This historical context is invaluable for future decision-making.
Publishing Overview is your control center for app store optimization at scale. By providing unified visibility across your entire experiment portfolio, facilitating efficient deployment management, and surfacing critical insights, it enables you to run a sophisticated optimization program confidently. Whether managing one app or many, Publishing Overview ensures nothing falls through the cracks and every winning experiment reaches production to drive business results.
