After running an AI generation batch, you'll need to review the created assets to identify which content is ready to test and deploy. PressPlay provides a comprehensive review interface that helps you efficiently evaluate generated content and manage asset status throughout your workflow.
You can access generated content through several routes:
Last Run View: Quick access to your most recent generation batch
Run History: Browse all past generation runs and their outputs
Asset Library: View all generated assets across all runs
Experiment Setup: Select assets when creating A/B tests
The asset review screen displays generated content with key information:
Full Content: Complete text of the generated asset
Character Count: Length validation against platform limits
Asset Type: Description, feature list, promotional text, etc.
Platform: iOS, Android, or universal
Generation Metadata: AI model, research method, generation timestamp
Side-by-Side Comparison: Compare multiple assets simultaneously
Preview Mode: See how assets look in app store context
Edit Capability: Make inline edits to generated content
Status Controls: Approve, reject, or mark for revision
Notes Field: Add comments about specific assets
When evaluating generated assets, consider these key dimensions:
Accuracy: Does the content correctly represent your app?
Clarity: Is the message clear and easy to understand?
Completeness: Does it cover the key points you need to communicate?
Grammar and Style: Is it well-written and polished?
Brand Alignment: Does it match your brand voice and guidelines?
Target Audience: Does it speak to your intended users?
Value Proposition: Does it clearly communicate your core benefits?
Differentiation: Does it distinguish you from competitors?
Positioning: Does it position your app appropriately in the market?
Messaging Angle: Is the approach likely to resonate with users?
Keyword Integration: Are target keywords naturally incorporated?
Length Optimization: Does it use available character space effectively?
Readability: Is it scannable and easy to digest?
Platform Compliance: Does it meet Apple/Google guidelines?
SEO Value: Will it help with app store search visibility?
Compelling Opening: Does it grab attention immediately?
Clear Benefits: Are the user benefits obvious?
Call to Action: Does it motivate users to download?
Trust Signals: Does it build credibility?
Emotional Appeal: Does it connect with user motivations?
PressPlay provides a status workflow to help you organize generated assets:
Pending Review: Default status for newly generated assets
Approved: Content is ready to use in experiments or deployment
Needs Revision: Good foundation but requires editing
Rejected: Not suitable for use
In Testing: Currently being tested in an active experiment
Live: Deployed to your app store listing
Archived: Removed from active consideration
To change an asset's status:
Select Asset: Click on the asset you want to update
Choose Action: Select approve, reject, or mark for revision
Add Notes (Optional): Document why you made this decision
Save Changes: Update the asset status
You can update status individually or in bulk for multiple assets.
Review in Batches: Evaluate all assets from a run together for consistency
Use All Status Options: Don't just approve/reject—use "needs revision" for promising content
Add Context Notes: Document what you like or dislike for future reference
Regular Review Sessions: Set aside dedicated time to review generated content
Involve Stakeholders: Get input from team members on content decisions
You can edit generated content directly in PressPlay:
Select Asset: Click the asset you want to modify
Enter Edit Mode: Click the edit button
Make Changes: Modify the content as needed
Track Changes: PressPlay maintains a history of edits
Save Version: Save your edited version
Keyword Optimization: Add or adjust target keyword placement
Tone Adjustment: Modify voice to better match brand guidelines
Feature Updates: Add recent features or capabilities
Length Optimization: Trim or expand to better use character limits
Compliance Fixes: Address any guideline violations
Accuracy Corrections: Fix any factual errors
PressPlay maintains version history so you can:
See all edits made to an asset
Compare original AI-generated version with edited versions
Revert to previous versions if needed
Track who made specific changes
Set up Experiments with your approved assets
Learn about Asset Generation Runs to improve future generations
Configure Research Methods based on review insights
Update Competitor Analysis if positioning isn't working
