Research methods are predefined blocks, which might need user input or not, to assist the creation of hypothesis using information from your app like reviews, value proposition, branding guidelines, competitors, to generate optimal app store assets. By configuring the right research methodology, you can guide the AI to focus on aspects that matter most for your specific goals. Passing enough information is key since without it the output might be too generic.
The objective is to give the models enough context to create hypothesis using similar inputs as as ASO Manager/Creative Director would use. Each Research Method works as different blocks with each one providing different context. Think of it as giving the AI a specific lens through which to view your product and market.
Different research methods lead to different types of insights and content styles, allowing you to:
Target specific user segments with tailored messaging
Align with specific branding guidelines
Emphasize different aspects of your app's value proposition
Generate content optimized for various marketing objectives
Explore diverse competitors, direct/indirect
PressPlay offers several research methodologies, each designed for different strategic goals:
Go to settings AI Workspace and insert the information needed on each one of the boxes. This step is crucial to achieve optimal results.
Research methods are a set of inputs that guide AI asset generation in PressPlay. By providing details in the sections below, you can improve the quality of the hypotheses and creative assets generated.
Requires input
This method retrieves your core value propositions based on the store metadata.
Add more details to refine messaging and ensure alignment with your app’s core benefits.
Requires input
This method leverages your branding guidelines to ensure asset creation is consistent with your visual and messaging identity.
Requires input
This method incorporates insights and results from user testing to inform creative directions and hypotheses.
Requires input
This method draws from the features and content most popular among your users. Highlighting proven engagement drivers ensures creatives resonate with your audience.
This method generates small visual variations of the assets currently live on the store. It’s ideal for incremental experimentation to optimize performance without overhauling the design.
Does not requires input
This method analyzes positive reviews from the store to surface authentic user language and reinforce trust-building themes in creatives.
Does not requires input
This method applies industry-standard ASO best practices to asset creation, ensuring alignment with discoverability, clarity, and conversion optimization.
This method identifies your core competitors. For each competitor, PressPlay dissects their creative and messaging strategy to surface differentiation opportunities.
When creating an asset generation run, you can select and configure your research method:
Navigate to Asset Generation: Go to your app's asset generation section
Start New Run: Click to create a new generation batch
Select Research Method: Choose the methodology that aligns with your goals
Add Specific Instruction: Provide additional information to guide the AI
You can run multiple generation batches with different research methods to:
Explore Options: See how different approaches position your app
A/B Test Strategies: Compare performance of different messaging angles
Segment Audiences: Create variations for different user types
Balance Objectives: Generate assets optimized for both visibility and conversion
Align Method with Goals: Choose research methods that support your current marketing objectives
Provide Rich Context: The more information you provide, the better the AI can tailor its approach
Start Small: Select each method individually in order to understand the capabilities, since each method will create a different output
Test Multiple Methods: Generate assets using different approaches and compare results
Iterate Based on Results: Use experiment data to inform which methods work best for your app
Update as You Grow: Your optimal research method may change as your app evolves and markets shift
Combine with Competitor Data: Explore different groups of competitors. For example, try adding direct competitors and after that try indirect competitors.
Learn about different AI Models to pair with your research method
Add Competitor Apps to enhance competitive research
Create your first Asset Generation Run with your chosen method
Review how to evaluate Generated Assets
