PressPlay is an automated A/B testing platform designed specifically for Google Play Store applications. It helps mobile app publishers optimize their app store listings through data-driven experimentation.
PressPlay automates the process of creating, managing, and analyzing A/B experiments for your Google Play Store listings. Test different assets like app icons, feature graphics, and short descriptions to increase your conversion rates and drive more installs.
Increase Conversion Rates - Systematically test different store listing assets to find what resonates best with your audience
Save Time - AI-powered asset generation and automated experiment management reduce manual effort by 80%+
Make Data-Driven Decisions - Comprehensive analytics help you understand what works and why
Scale Testing Operations - Test across multiple apps and locales simultaneously
Seamless Integration - Direct integration with Google Play Console means no disruption to your existing workflows
Console Connection - Link your Google Play Console publisher account to PressPlay
Data Retrieval - After connecting our automation will gather all your historical experiments data
Fill AI Workspace Info - This step is crucial in order to guarantee maximum quality for the hypothesis generated and assets
Value Propositions: add your core value propositions based on the store metadata
Brand Guidelines: based on the branding guidelines for asset creation
User Testing: based on the insights and results from user testing
Popular Content & Feature Usage: add information around content and features that are popular among users
Competitor: initiation retrieves your core competitors. For each individual competitor, we will dissect their creative & messaging strategy, informing potential experiments.
Generate - Use AI to create store listing variants or upload your own assets
Review - Approve experiments before they go live
Experiment Parameters - Define the duration of the experiment, early-kill rules, auto-extend, MDE
Test - PressPlay automatically manages your experiment queue and synchronizes with Google Play
Analyze - View comprehensive reports on experiment performance and install uplift
Learnings Feature - Filter based on Asset Type, Data range, Test Locale and generate actionable learnings
Optimize - Apply winning variants and continue iterating
PressPlay is perfect for:
Mobile app publishers looking to optimize app store conversion rates
Growth teams running systematic A/B testing programs
App marketing managers seeking data-driven insights
Product teams wanting to scale testing across multiple markets
Ready to start optimizing? Check out our Quick Start Guide to run your first experiment in minutes.
